Rel@y is a custom designed e-mail delivery system that gives you a variety of electronic message delivery options. Rel@y's unique ability to personalize message content and track activity for each recipient enables you to effectively use electronic communications across large and diverse donor populations.

Rel@y allows you to choose between sending a broadcast e-mail to your entire database or to send smaller targeted messages to a particular audience based on any criteria within your database. You can import e-mail lists for complete flexibility while still tracking activity. When used in conjunction with Agilon's ONE Fund Raising system, you may also use Rel@y as an internal alerts system, keeping you on top of your constituents and the most recent activity in your database.

• Classify email communications by organizations and projects.
• Create visually stunning email content with full HTML images, links and format capability.
• Send large volumes of email, with each delivery personalized for the individual recipient.
• Address each email individually by name.
• Customize content with database information.
• Control individual To, From and Reply To email header fields.
• Avoid spam filters with perfectly formed email content.
• Publish electronic newsletters to email and website quickly.
• Track who opened and read your email messages.
• Track who clicked on each link in your email message.
• Automate processing of bounced messages.
• Automate processing of subscribe and unsubscribe coding.
• Generate email alerts to fundraisers and staff from events such as gifts from major prospects and updates to contact records.

Rel@y can also create email alerts from any activity in the fundraising database allowing development staff to be notified when a gift is received from a major prospect or when contacts or invitations are being sent to important donors.

Click here to see Kansas State University Rel@y Case Study.