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Actionable Analysis^TM to Improve Your Fundraising ROI
Actionable Analysis^TM is a single solution that combines the CRM and nonprofit marketing campaign expertise of Agilon with the analytical expertise of Converge Consulting to help higher education nonprofits measure and report on fundraising and other marketing campaigns. Actionable Analysis includes: Analytics Reporting Analytics Training Campaign Optimization

Analytics Reporting Constituent Connection works with Google Analytics to give you graphical reports that you can take to your boss to back up your marketing resource decisions. We'll also work with you to create tools for tracking your email campaigns with Google Analytics. Web site visitors by geographic region Number of visitors over time Most popular web site content Average time spent on your site Analytics Training Actionable Analysis includes basic training on how to use Google Analytics and how to look for trends. Training is conducted by a Google Analytics Qualified Web Expert. The curriculum was designed by the author of a certificate course for Higher Ed Experts on Google Analytics.	Joshua Dodson Google Analytics Qualified Web Expert in Higher Ed
Campaign Optimization Today's donors and alumni are more diverse, self-categorizing, and geographically distributed than ever before. Reaching them is difficult. Getting them to reach back is much, much harder. As part of Actionable Analysis, we'll provide you with real-time comparisons and statistics for each channel of your marketing campaign to help you decide which marketing efforts are working and which should be prioritized.

About Converge Consulting Converge Consulting is a measurable multi-channel communications firm that helps non-profit organizations who want to better understand their target audiences motivations through research, and use data-driven decision making to impact overall ROI. Converge focuses exclusively on research, planning, and measurement to improve alumni/donor communication and engagement.
About Joshua Joshua Dodson is a Google Analytics Qualified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end-and proving return on investment. His in-depth SEO experience ties campaigns to results to show true impact. Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture as related to academic libraries. Most recently, he has authored a certificate course for Higher Ed Experts on Google Analytics for higher education.